FREIGHT
Your expertise moves
FREIGHT.
Our words move markets.
We write the white papers, case studies, and thought leadership that turn 3PLs, freight forwarders, and supply chain SaaS platforms into the voices their buyers trust.
340+
White Papers Published
2.1M
LinkedIn Impressions Generated
47
Logistics Brands Served
6–8 wks
From Brief to Published
Your competitors are publishing.
Right now. This week.
The VP of Supply Chain at your target account is reading a 28-page white paper this morning. It was written by your competitor's content team, published on LinkedIn three weeks ago, and downloaded by 1,400 people in your exact buyer segment.
That VP didn't find it by accident. The paper ranked for "last-mile carrier selection framework" — a phrase your sales team uses in every deck. Your competitor owns that phrase in print. You own it only in conversation.
Conversation scales to one room at a time. Published thought leadership scales to every inbox, every search, every LinkedIn feed where your next contract is being decided.
"The logistics company that publishes the best thinking doesn't just win the conversation — it owns the category."
— From the Freight Content Playbook, p. 7
White Paper — Published
The Carrier Selection Playbook for Mid-Market 3PLs
1,847
Downloads
94K
LI Impressions
28
Pages
LinkedIn Post — Organic Reach
Marcus Chen, VP Operations @ ForwardRoute shared our client's piece on cross-border compliance...
Insight #1 — The Authority Gap
"82% of B2B logistics buyers consume three or more pieces of vendor content before agreeing to a discovery call. The companies with no published library aren't losing at the bottom of the funnel — they're not entering the funnel at all."
The authority gap in logistics content isn't a writing problem. It's a bandwidth problem. Your subject matter experts — the ones who know exactly why a multi-modal routing decision changed a client's landed cost by 12% — are running operations. They don't have three hours to write. We do.
The full playbook contains 14 frameworks for logistics content strategy.
Get the Full Playbook — Free
How NorthBridge Freight Reduced Dwell Time 31% Through Operational Transparency
3,200
PDF Opens
14
Inbound Leads
Annual Report
State of 3PL Technology 2025
White Paper
Cross-Border Compliance Guide
Your buyers are reading.
The question is whose work.
The VP of Procurement who just issued an RFP for a new freight management system spent 40 minutes last Tuesday reading a guide called "How to Evaluate TMS Vendors Without Getting Locked In." It was written by a competitor. It answered every question she had. It made her feel understood.
When she shortlisted vendors, the company that published that guide was already on the list — not because of a cold call, not because of a trade show booth, but because they demonstrated they understood her problem better than anyone else in the room.
That's what published thought leadership does. It's not content marketing. It's pre-qualification at scale.
Insight #2 — From the Logistics Content Playbook
"The average logistics buyer reads 5.7 pieces of content before engaging a vendor. Own three of those five touchpoints and the RFP becomes a formality."
— Freight Content Playbook, Chapter 3
Get the Full Playbook →5.7×
Avg. content pieces read before vendor engagement
3.1×
Higher close rate for content-active accounts
40%
Reduction in sales cycle length
Insight #3 — From the Logistics Content Playbook
"Your subject matter experts already know the answer. They've known it for years. The problem is they've never had time to write it down in a format that travels."
We interview your team, extract the insight, and produce the work — white papers, case studies, LinkedIn articles, gated reports — in your voice, with your data, under your brand. No ghostwriting disclaimers. Just your expertise, finally on the page.
White Papers
20–35 pages, fully cited, gated for lead capture
Case Studies
Before/after narrative with operational proof
Thought Leadership
LinkedIn articles, op-eds, industry columns
Annual Reports
State-of-the-industry research your buyers share
All work produced in 6–8 weeks from brief to publication.
No retainer requiredYour silence is a strategy
your rivals are counting on.
Every month you don't publish, a competitor does. Every quarter without a white paper is a quarter where someone else's framework becomes the industry standard. Every year without a case study library is a year where your wins stay invisible to the buyers who would have paid to replicate them.
The logistics companies winning the content game aren't necessarily the largest or the most operationally sophisticated. They're the ones who decided to be in print. They hired writers who understood loading docks and lane rates and carrier scorecards. They stopped waiting for the perfect moment and started publishing.
"The best time to own your category narrative was five years ago. The second best time is this quarter."
— Freight Content Playbook, Introduction
The Logistics Content Playbook
14 frameworks for logistics companies that need to own their category narrative. 48 pages. No fluff.
The Authority Gap framework
Content ROI calculator for B2B logistics
White paper brief template (used by 47 clients)
LinkedIn distribution playbook for technical content